Most visitors read headlines and nothing else. If each section headline makes sense on its own, the page works even when people skim.
The checklist
- Say one thing. If a headline needs a comma, it is probably two headlines.
- Be specific. “Pages load in under a second” beats “Blazing fast”.
- Write for the reader. Lead with what they get, not what you built.
- Keep it short. Aim for under ten words.
- Use sentence case. It reads faster and feels friendlier.
Test it by skimming
Scroll your page quickly and read only the headlines. If the story still holds together, you are done. If not, rewrite the weakest one first.
