Bright colour is a spotlight. Use it everywhere and nothing stands out. Our palette starts from that idea: soft tints carry the page, and a single dark ink colour does the heavy lifting.
Tints for surfaces
Periwinkle, mint, blush and butter are all pale enough to sit behind text without fighting it. We rotate them across icon tiles and illustrations so a grid never reads as one flat block of colour.
Ink for action
Primary buttons are ink, not a brand colour. That keeps them obvious on every background, from white to periwinkle, and means the call to action always looks like the most important thing on screen.
- Body text: slate grey on white
- Headings and buttons: ink
- Backgrounds: white, light grey or a soft tint
The result is a site that feels quiet and confident, and a library where any block can sit next to any other.
